Many know country music star Kip Moore for his songs "Something Bout a Truck" and "Beer Money," but lately the artist has focused his attentions on a new project. In partnership with CASE Construction, Moore will kick off a music festival to honor veterans. The event is called the Labor of Love Music Festival and will take place Sept. 7 during the Labor Day events in Festival Park in Racine, Wisconsin. Moore hopes the concert will draw attention to the importance of hiring veterans when they leave the military for life after service.
CASE Construction especially hopes to promote the hiring of veterans in skilled labor jobs, such as manufacturing and construction.
"There is a very real skilled labor shortage in America today, from welders and machinists to heavy equipment technicians and operators. It's important we help develop that next generation of talent and our veterans may be our greatest resource," the vice president of CASE Construction, Jim Hasler, said in a press release.
In addition to promoting veteran hiring, Moore has dedicated all the proceeds from the festival to the Wounded Warrior Project. Tickets for the event are $14 and can be purchased on Ticketmaster.com.